Client Studio
26-108 Nordic Telecom Bluetooth
Archived
Design
Awaiting Feedback
Approved
Complete
Project Brief
Design a clean, modern illustration that blends Nordic-inspired elements with the Bluetooth symbol, while staying aligned with Ericsson’s brand guidelines. The visual should be minimal, cohesive, and instantly recognizable, drawing subtly from Nordic aesthetics without becoming overly complex. It must be versatile and scalable, working effectively across apparel as well as stickers and other branded assets.
Project Owner(s)
| Name | |
|---|---|
Melissa Marr | melissa.marr@ericsson.com |
Version History
14 May, 2026
Viking and Runes
14 May, 2026
Approved by: Melissa Marr
Reviewed and approved by Ericsson’s creative team. Bluetooth runes have been placed on a wooden plank under the viking and set for production. Die cut stickers approx. 3″ x 3″ on a roll, shipped to Montreal.
Reviewed and approved by Ericsson’s creative team. Bluetooth runes have been placed on a wooden plank under the viking and set for production. Die cut stickers approx. 3″ x 3″ on a roll, shipped to Montreal.
11 Apr, 2026
Sticker Pivot
11 Apr, 2026
As we pivot from apparel design to stickers, we also take a turn to a more ericsson/person illustration. More familiar to what they use in their brand as well as including a weaponized bluetooth equation.
7 May, 2026
Hoodie Mockup
7 May, 2026
Introducing a simpler version of the theme with a focus on one element being the ship and having the bluetooth equation in the runes displayed in the sail.
4 Apr, 2026
Linear Icon
4 Apr, 2026
Taking a more literal approach using a linear motif as well as making the bluetooth icon less recognizable upon request.
2 Apr, 2026
Nordic Abstract
2 Apr, 2026
Ericsson colour theme with nordic shapes and a subtle nod incorporating bluetooth icon.