Logo evolution and growth

3 elements of this animation: White, Audio, Logo

1 / White on White

Our logo developing into a solid piece is made to portray a renaissance within Husky. As we are breaking into the medical field, evolving our digital presence, showing youthfulness and revitalizing aspects of our company all while we remain the industry leader

2 / Audio

Piano audio to represent creativity, class, and professionalism as well as add dramatic impact

3 / Logo

Finale of the 2D logo is to show our solid footing in the industry and a final look at the Husky brand

The idea of prestige exhibited through shine

3 elements of this animation: Background, Lighting, Logo

1 / Yellow background

Showing our brand colour and our logo on Husky systems

2 / Lighting

The transitioning light source, as it moves left to right, is meant to symbolize evolving trends in the market

3 / Logo

• The static position throughout is to show our bold, leading authority in an everchanging industry
• The gloss effect is meant symbolize the brand's prestige and dominance in quality
• The reflection is meant to portray our customers and partners that rely on us as their north star through the changing market, trend evolution, and innovation
• Finale of the 2D logo is to show our established presence in the industry and a final look at the Husky brand

Intro / Outro

3 elements of this animation: Movement, Logo, Duration

1 / Movement

Having our Husky slant being the dominant focus portraying our agility in the industry

2 / Logo

From outline to solid to symbolize our evolution as a company to finally showing our dominance in a static position in the frame

3 / Duration

To be used as quick into and outro elements to a much larger video project

Energy Star award video

3 elements of this video project: Storyboarding, video/audio manipulation, animation

1 / Storyboard

Coloborating with the client to set the storyboard and co-ordinate with an existing voice over. Establishing timing, transitions, interviews and structure.

2 / Audio

Colour correcting video as well as adding music to represent creativity, prestige, and professionalism as well as add subtle impact.

3 / Animated Elements

Finale of the guide being pieced together as one cover as well as the Jeld-Wen logo being given the light and 3D treatment for an interesting outro.

Heineken F1 2023

Target ads based on persona. Animated Heineken / Walmart ad promoting F1 and the beverage promotion.

1 / Storyboard

Coloborating with the client to set the storyboard and co-ordinate with an existing promotion. Establishing timing, animation, and call to action.

2 / Target

Many ad variants were made w/ edits to copy, product and location which will display based on time of day, geo location and date.

3 / Animated Elements

A theme of drama in F1 with a powerful headline later transitioning to the promotion and CTA.