Company

Dolce Maria

Industry

Food

Area

Branding / Design / Print

Date

2017

A side business for a woman who has a full-time job in finance but has a passion for baking. Her confections consisted, mostly, of cookies for ceremonial events such as baptisms, baby showers, as well as gift baskets.

The Mission

Create something high-end but not lose character.

As this logo is for a small side business, it didn’t have to give that impression. The main objective was that, while not being full-time business, to still show professionalism and confidence to external audiences.

Branding

Recognizing the Maria behind Dolce Maria.

As someone meets and talks to Maria, they should recognize her in the logo as well. While mixing coffee steam and her trademark hair and smile, I incorporated the whimsical with the professional.

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The End Result

Sweet project finale.

The final result of this project accomplished exactly what the client was looking for. It made her side business more legitamate, taken more seriously and still has ample opportunity to grow the brand. Additionally there were other features provided, such as an interactive order list which she could email and have sent back. An internal interactive price list where she can adjust pricing and send to clients as well.