Company

[24]7.ai

Industry

Artificial Intelligence

Area

Branding / Design / Web

Date

2023

An AI company that specializes in chatbot customer experience services for various industries. Combining their technology with human contact centres to build seamless interactions between channel and customer.

The Mission

Increase CX for all digital assets.

A redirection in how resources and infographics were laid out. Implement a standard template that would translate well in both digital and print. To create a uniform illustration style, introduce proper character, paragraph and style guides that follow the brand.

Branding

Finding a new brand identity.

Previous infographics were simply not meeting requirements of stakeholders or customers alike. With a fresh approach to the content by including bright brand colours, uniform illustration style and bite sized content, we were able to achieve an increase in engagement. Particularly on the resources page where we housed all of our digital assets.

View the Samples

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The End Result

A templated structure that covers all aspects of designing digital and print assets going forward.

By putting together a standardized solution within programs inside the Adobe Create Suite, I have set up an efficient and concise way for myself and future designers to follow to keep the brand within its guidelines and have multiple assets look uniform and maintain the look and feel across different collateral.