Orso
Orso Wood Fired Ovens
Company
Food / Manufacturing
Industry
Branding / Design / Web
Area
2019
Date
A passion project for a chef who wanted to merge his hobby with his work. He was starting up a side business of making wood ovens and requested a logo and some brand assets to post on social media.
The Mission
Introducing the bear.
A small project but lots of heart. This side business wanted to make a splash in the food industry specifically focusing on wood ovens. The idea was to merge the name “Orso” (Italian for ‘bear’) and the product.
Branding
Once you see it, you can’t unsee it.
The idea was to have a playful, yet minimal looking logo/brand. After a few iterations it was decided that the colours needed to reflect tradition, Italy, and quality. This is why we opted for a darker pallette for each colour. The playful part comes in the logo itself where I took the profiles of the wood over itself and merged it with the bear, and adding a pizza paddle was the final touch.
View the Samples
Orso tile
Orso tile
Orso tile
Orso tile
Orso tile
Orso tile
The End Result
Executing the strategy by delivering all assets.
Lifting this project off the ground required the basics for a hobby business with a solid foundation to easily scale up the guidelines if this business becomes a lot more than a hobby.
In the Wild
Simple mockups to represent some basic collatoral for demonstration purposes only.
Programs Used For This Project
InDesign
Illustrator
PSD
