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Orso

Written by paul@uncubeddesigns.com on March 4, 2025. Posted in Branding, Digital, Logo. No Comments on Orso

Orso Wood Fired Ovens

Company
Food / Manufacturing

Industry
Branding / Design / Web

Area
2019

Date

A passion project for a chef who wanted to merge his hobby with his work. He was starting up a side business of making wood ovens and requested a logo and some brand assets to post on social media.

The Mission

Introducing the bear.

A small project but lots of heart. This side business wanted to make a splash in the food industry specifically focusing on wood ovens. The idea was to merge the name “Orso” (Italian for ‘bear’) and the product.

Branding

Once you see it, you can’t unsee it.

The idea was to have a playful, yet minimal looking logo/brand. After a few iterations it was decided that the colours needed to reflect tradition, Italy, and quality. This is why we opted for a darker pallette for each colour. The playful part comes in the logo itself where I took the profiles of the wood over itself and merged it with the bear, and adding a pizza paddle was the final touch.

View the Samples

Orso tile
Orso tile
Orso tile
Orso tile
Orso tile
Orso tile

The End Result

Executing the strategy by delivering all assets.

Lifting this project off the ground required the basics for a hobby business with a solid foundation to easily scale up the guidelines if this business becomes a lot more than a hobby.

In the Wild

Simple mockups to represent some basic collatoral for demonstration purposes only.

Programs Used For This Project

InDesign
Illustrator
PSD

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Provenir

Written by paul@uncubeddesigns.com on March 4, 2025. Posted in Branding, Digital, eBook, Infographic, Logo, Print, UX UI, Web. No Comments on Provenir

Provenir

Company
Technology

Industry
Branding / Design / Web

Area
2023

Date

An AI decisioning platform, specific to the financial and lending industries. Software that determines credit risk, fraud, compliance, onboarding and other tasks within the lending space.

The Mission

A revival of the brand and its strategies.

To update the brand on all levels. Internal and external assets, messaging frameworks, templates, tone, look and feel.

Branding

AI focused messaging with a more serious undertone in look and feel.

The first priority was the website. Switching to a dark mode theme let us utilize the brand colours much better and this led the way for all other assets within the company.

View the Samples

provenir
Brand Guide

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ebook Provenir

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infographics Provenir

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infographics Provenir

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The End Result

A fresh, new look you can bank on.

The main challenge was to take an existing brand guide which consisted of some bright colours and transform them into something a lot more serious and professional. The colour pallette was adjusted to now use a dark theme in the assets to make the brighter colours pop and app still be AODA compliant. These changes were applied to everything from Zoom backgrounds, to email signatures and everything in between.

View the Complete Brand Guide

In the Wild

By switching to a darker theme for the brand, we applied these concepts to print, swag and digital assets.

Added to the Provenir brand spun off sub projects. Below is an internal branding project for a Sales Kick-Off which included a PPT deck, swag, and many digital assets including a gated sales website portal.

SKO-PaperBag
SKO-PaperBag
SKO-lanyard

Another side project for Provenir is the introduction of a program called “CoLab”. This is a road show where 4 cities are chosen and events are scheduled to network, share ideas, discuss trends, etc. The brand direction here is to appeal to C-level personas, hence the serif fonts and professional look and feel.

View the CoLAB. Brand Guide

Colab colours
Colab banners

Programs Used Daily

InDesign
Illustrator
PSD
Ae
PremPro
PPT
Figma
Code

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Dolce Maria

Written by paul@uncubeddesigns.com on March 3, 2025. Posted in Branding, Logo, Print. No Comments on Dolce Maria

Dolce Maria

Company
Food

Industry
Branding / Design / Print

Area
2017

Date

A side business for a woman who has a full-time job in finance but has a passion for baking. Her confections consisted, mostly, of cookies for ceremonial events such as baptisms, baby showers, as well as gift baskets.

The Mission

Create something high-end but not lose character.

As this logo is for a small side business, it didn’t have to give that impression. The main objective was that, while not being full-time business, to still show professionalism and confidence to external audiences.

Branding

Recognizing the Maria behind Dolce Maria.

As someone meets and talks to Maria, they should recognize her in the logo as well. While mixing coffee steam and her trademark hair and smile, I incorporated the whimsical with the professional.

View the Samples

dolce maria pricelist

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dolce maria chart

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cookies
cookies
cookies
cookies

The End Result

Sweet project finale.

The final result of this project accomplished exactly what the client was looking for. It made her side business more legitamate, taken more seriously and still has ample opportunity to grow the brand. Additionally there were other features provided, such as an interactive order list which she could email and have sent back. An internal interactive price list where she can adjust pricing and send to clients as well.

In the Wild

Mockup designs to visually represent how the logo and brand would fit into real-world pieces.

Programs Used For This Project

InDesign
Illustrator
PSD
pdf

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