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Provenir

Written by paul@uncubeddesigns.com on March 4, 2025. Posted in Branding, Digital, eBook, Infographic, Logo, Print, UX UI, Web. No Comments on Provenir

Provenir

Company
Technology

Industry
Branding / Design / Web

Area
2023

Date

An AI decisioning platform, specific to the financial and lending industries. Software that determines credit risk, fraud, compliance, onboarding and other tasks within the lending space.

The Mission

A revival of the brand and its strategies.

To update the brand on all levels. Internal and external assets, messaging frameworks, templates, tone, look and feel.

Branding

AI focused messaging with a more serious undertone in look and feel.

The first priority was the website. Switching to a dark mode theme let us utilize the brand colours much better and this led the way for all other assets within the company.

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provenir
Brand Guide

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ebook Provenir

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infographics Provenir

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infographics Provenir

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The End Result

A fresh, new look you can bank on.

The main challenge was to take an existing brand guide which consisted of some bright colours and transform them into something a lot more serious and professional. The colour pallette was adjusted to now use a dark theme in the assets to make the brighter colours pop and app still be AODA compliant. These changes were applied to everything from Zoom backgrounds, to email signatures and everything in between.

View the Complete Brand Guide

In the Wild

By switching to a darker theme for the brand, we applied these concepts to print, swag and digital assets.

Added to the Provenir brand spun off sub projects. Below is an internal branding project for a Sales Kick-Off which included a PPT deck, swag, and many digital assets including a gated sales website portal.

SKO-PaperBag
SKO-PaperBag
SKO-lanyard

Another side project for Provenir is the introduction of a program called “CoLab”. This is a road show where 4 cities are chosen and events are scheduled to network, share ideas, discuss trends, etc. The brand direction here is to appeal to C-level personas, hence the serif fonts and professional look and feel.

View the CoLAB. Brand Guide

Colab colours
Colab banners

Programs Used Daily

InDesign
Illustrator
PSD
Ae
PremPro
PPT
Figma
Code

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Husky

Written by paul@uncubeddesigns.com on March 4, 2025. Posted in Branding, Digital, eBook, Infographic, Print, UX UI, Web. No Comments on Husky

Husky Injection Molding

Company
Manufacturing

Industry
Branding / Design / Web

Area
2019

Date

The largest brand-name supplier of injection molding equipment to the plastics industry. A comprehensive range of equipment including machines, molds, hot runners, auxiliaries and integrated systems to provide solutions for medical, beverage, packaging and consumer product markets.

The Mission

Re-establish the brand within the industry.

A revamp of the brand perception. This includes both internal and external assets. A process that consisted of interview and data gathering, strategic and creative alignment amoungst the company and CEO and an updated approach to marketing, lead generation, scoring, channel optimization and execution.

Branding

Putting a human element behind the technology.

While many of the players in this industry rely on showcasing their technology and product efficiencies, we made a pivot to focus on the leading technology and engineering that were developed by the people behind the machine. Giving us a chance to adapt our messaging to a bolder tone and solidify a voice that ensures our audience we are the market leader.

View the Samples

Brand Guide

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Chrome HKY
ebook HKY

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Stroke HKY

The End Result

Taking on the role of industry dominance and redefining Husky.

Regaining market share in the injection molding industry by adjusting our brand tone as well as embracing new ways to reach audiences via digital channels. Finally, stamping the idea that innovation and engineering comes from the people behind the machine. Confidently stating that “Powered by People” demonstrates passion, resourcefulness and distinctly human traits paired with reliable machines.

View the Complete Brand Guide

In the Wild

There were elements in the print products that not only had to give the visual element of prestige but to also feel prestigious. That being done with the use of higher quality papers, finishes, packaging, printing, and misc. other external facing assets. It all has to point to a bold feel and industry leader persona.

Powerpoint decks were one of the top priorities when rebranding Husky. It was important that the sales staff as well as internal associates followed the brand to retain the look and feel of what we trying to achieve. A deck template was created with Husky theme colours, fonts and layouts which applied to graphs and slides layouts.

Social media and its various channels gave us an opportunity to insert Husky in an area they have not ventured. This allowed us to reach a demographic that exceeded their legacy strategies. By also creating a Podcast, it gave us the chance to showcase our knowledge on industry trends and how to combat or embrace them. These proved fruitful, particularly with carousel campaigns and podcast interviews, as it led to quite a few leads and also increased brand awareness during trade show events.

Programs Used Daily

InDesign
Illustrator
PSD
Ae
PremPro
Figma
Code

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247

247ai

Written by paul@uncubeddesigns.com on March 4, 2025. Posted in Digital, Infographic, Print, Web. No Comments on 247ai

[24]7.ai

Company
Artificial Intelligence

Industry
Branding / Design / Web

Area
2023

Date

An AI company that specializes in chatbot customer experience services for various industries. Combining their technology with human contact centres to build seamless interactions between channel and customer.

The Mission

Increase CX for all digital assets.

A redirection in how resources and infographics were laid out. Implement a standard template that would translate well in both digital and print. To create a uniform illustration style, introduce proper character, paragraph and style guides that follow the brand.

Branding

Finding a new brand identity.

Previous infographics were simply not meeting requirements of stakeholders or customers alike. With a fresh approach to the content by including bright brand colours, uniform illustration style and bite sized content, we were able to achieve an increase in engagement. Particularly on the resources page where we housed all of our digital assets.

View the Samples

The End Result

A templated structure that covers all aspects of designing digital and print assets going forward.

By putting together a standardized solution within programs inside the Adobe Create Suite, I have set up an efficient and concise way for myself and future designers to follow to keep the brand within its guidelines and have multiple assets look uniform and maintain the look and feel across different collateral.

Programs Used Daily

InDesign
Illustrator
PSD
Ae
PremPro
Figma

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Dolce Maria

Written by paul@uncubeddesigns.com on March 3, 2025. Posted in Branding, Logo, Print. No Comments on Dolce Maria

Dolce Maria

Company
Food

Industry
Branding / Design / Print

Area
2017

Date

A side business for a woman who has a full-time job in finance but has a passion for baking. Her confections consisted, mostly, of cookies for ceremonial events such as baptisms, baby showers, as well as gift baskets.

The Mission

Create something high-end but not lose character.

As this logo is for a small side business, it didn’t have to give that impression. The main objective was that, while not being full-time business, to still show professionalism and confidence to external audiences.

Branding

Recognizing the Maria behind Dolce Maria.

As someone meets and talks to Maria, they should recognize her in the logo as well. While mixing coffee steam and her trademark hair and smile, I incorporated the whimsical with the professional.

View the Samples

dolce maria pricelist

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dolce maria chart

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cookies
cookies
cookies
cookies

The End Result

Sweet project finale.

The final result of this project accomplished exactly what the client was looking for. It made her side business more legitamate, taken more seriously and still has ample opportunity to grow the brand. Additionally there were other features provided, such as an interactive order list which she could email and have sent back. An internal interactive price list where she can adjust pricing and send to clients as well.

In the Wild

Mockup designs to visually represent how the logo and brand would fit into real-world pieces.

Programs Used For This Project

InDesign
Illustrator
PSD
pdf

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ingram

Ingram Micro

Written by paul@uncubeddesigns.com on March 3, 2025. Posted in Digital, eBook, Print. No Comments on Ingram Micro

Ingram Micro

Company
Distribution

Industry
Branding / Design / Web

Area
2017

Date

A B2B technology distribution company with a global network and wide bredth of customers ranging from Amazon, Microsoft, Apple, HP and more.

The Mission

Follow the brand.
Create the strategy.

Create digital and print assets for various companies to promote B2B revenue all while following each vendor’s brand guidelines.

Branding

Consistent and executionable.

Many of the projects depended on the vendor. If Microsoft needed an email creation, we would have the fonts, logos, images and colours to follow to create the print and digital assets they required. We were acting as an agency extension for the vendors we distributed for.

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The End Result

Reporting, Data, and ROI

The projects spanned from a wide array of assets. Microsites, wall wraps, coded emails, and so much more. All with the ability to track data and get performance metrics.

Programs Used Daily

InDesign
Illustrator
PSD
code

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direct image

Direct Image

Written by paul@uncubeddesigns.com on March 2, 2025. Posted in Branding, Digital, eBook, Print, Web. No Comments on Direct Image

Direct Image Media

Company
Publishing

Industry
Print / Design / Web

Area
2005

Date

A publishing company that specializes in creating Canada’s largest soccer magazine as well as other misc. marketing assets, such as direct-mail campaigns, trade show material and print related services.

The Mission

To compete and create a world soccer publication suitable for global consumption.

The main challenge, besides competing with other established magazines in the space, was to compete with online resources. It was impossible to report on stats and news so we developed more of a story based publication with a larger format and high quality images where readers can use as posters.

The Design

Kick off to a journey of art direction.

From a design standpoint, the focus was always layout, typography, photography and eyeflow. This was to compliment the stories, round-ups and interviews. The content kept people engaged, the design excited the user to turn the page.

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The End Result

Canada’s premiere world soccer magazine.

With attention to detail, meeting and exceeding deadlines, focus on layout principles and strategic execution, Soccer360 was able to grow in subscriptions month after month as well as see their ad revenue grow along with it. The the expansion into apps and digital publications where rich media was introduced further strengthened the reputation of this publication reaching over 40,000 readers in its first year aquiring subscribers as far away as India and Hungary.

Programs Used Daily

InDesign
Illustrator
PSD

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