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Ontario, Canada       paul@uncubeddesigns.com
poster mockup
Company

Husky Injection Molding

Industry

Manufacturing

Area

Branding / Design / Web

Date

2019

husky
The largest brand-name supplier of injection molding equipment to the plastics industry. A comprehensive range of equipment including machines, molds, hot runners, auxiliaries and integrated systems to provide solutions for medical, beverage, packaging and consumer product markets.

The Mission

Re-establish the brand within the industry.

A revamp of the brand perception. This includes both internal and external assets. A process that consisted of interview and data gathering, strategic and creative alignment amoungst the company and CEO and an updated approach to marketing, lead generation, scoring, channel optimization and execution.

Branding

Putting a human element behind the technology.

While many of the players in this industry rely on showcasing their technology and product efficiencies, we made a pivot to focus on the leading technology and engineering that were developed by the people behind the machine. Giving us a chance to adapt our messaging to a bolder tone and solidify a voice that ensures our audience we are the market leader.

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The End Result

Taking on the role of industry dominance and redefining Husky.

Regaining market share in the injection molding industry by adjusting our brand tone as well as embracing new ways to reach audiences via digital channels. Finally, stamping the idea that innovation and engineering comes from the people behind the machine. Confidently stating that “Powered by People” demonstrates passion, resourcefulness and distinctly human traits paired with reliable machines.
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In the Wild

stationery HKY
There were elements in the print products that not only had to give the visual element of prestige but to also feel prestigious. That being done with the use of higher quality papers, finishes, packaging, printing, and misc. other external facing assets. It all has to point to a bold feel and industry leader persona.
stationery HKY
Powerpoint decks were one of the top priorities when rebranding Husky. It was important that the sales staff as well as internal associates followed the brand to retain the look and feel of what we trying to achieve. A deck template was created with Husky theme colours, fonts and layouts which applied to graphs and slides layouts.
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Social media and its various channels gave us an opportunity to insert Husky in an area they have not ventured. This allowed us to reach a demographic that exceeded their legacy strategies. By also creating a Podcast, it gave us the chance to showcase our knowledge on industry trends and how to combat or embrace them. These proved fruitful, particularly with carousel campaigns and podcast interviews, as it led to quite a few leads and also increased brand awareness during trade show events.

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