Company

Orso Wood Fired Ovens

Industry

Food / Manufacturing

Area

Branding / Design / Web

Date

2019

A passion project for a chef who wanted to merge his hobby with his work. He was starting up a side business of making wood ovens and requested a logo and some brand assets to post on social media.

The Mission

Introducing the bear.

A small project but lots of heart. This side business wanted to make a splash in the food industry specifically focusing on wood ovens. The idea was to merge the name “Orso” (Italian for ‘bear’) and the product.

Branding

Once you see it, you can’t unsee it.

The idea was to have a playful, yet minimal looking logo/brand. After a few iterations it was decided that the colours needed to reflect tradition, Italy, and quality. This is why we opted for a darker pallette for each colour. The playful part comes in the logo itself where I took the profiles of the wood over itself and merged it with the bear, and adding a pizza paddle was the final touch.

View the Samples

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The End Result

Executing the strategy by delivering all assets.

Lifting this project off the ground required the basics for a hobby business with a solid foundation to easily scale up the guidelines if this business becomes a lot more than a hobby.