My First Aid is a Toronto based organization focused on teaching people the basics of common life saving techniques as well as offering certificate programs for users who wish to become certified.
CHALLENGES
Eliminate complex EMS tutorial
Design a cohesive interface for familar and unfamiliar users
Create a minimalistic UI while keeping tutorials as the focus
Provide a seamless & linear user flow between platforms
Kickoff
Only 35% of civilians say they know how to react in an emergency situation before EMS arrive on the scene. The strategy for My First Aid is to offer tutorials on what to do before an ambulance arrives which could possibly save a life.
Our goal was to design an app for users who want to learn basic life saving techniques but don’t have time to take a formal class. As well as offer certification courses to those wanting a hands-on lesson by trained professionals.
What is the product and who is it for?
What do our primary users need most?
What is the primary device according to users?
What challenges could we face moving forward?
Who do we see as our biggest competitors?
What resources should we review to familiarize ourselves?
Usability research was conducted to determine how easy and informative this app is for users.
Unmoderated research was conducted where participants were given tasks to perform remotely and details their findings, thoughts, and processes. We assumed some aspects would be difficult and some would be easy. We were pleased with our results amongst participants.
Affinity Map
Meet the Users
Persona 1: Lattice
“I think it’s important for everyone to know basic life saving techniques”
Name: Lattice Bouche Age: 24 Education: University Student Hometown: Toronto Family: 3 sisters, 2 parents Occupation: P/T server Goals
– Be prepared for emergency situations
– Having the knowledge last for my whole life
– Have an app on my phone to reference
Frustrations
– Not easy to find anywhere to learn CPR
– All CPR courses conflict with schedule
University student looking to find a course which can teach her the basics of CPR to be well prepared incase of future emergencies but can’t find a course that accommodates her schedule.
Persona 2: Leslie
“Having kids makes me worry I won’t know what to do if tragedy strikes”
Name: Leslie Ching Age: 32 Education: U of T, MBA Hometown: Toronto Family: husband, 2 kids Occupation: Program Manager Goals
– Finding a website where I can learn CPR
– Being able to transfer my knowledge and teach my family the basics of CPR
Frustrations
– Can’t easily find online courses
A mother of 2, looking to find an online course where she can learn CPR and possibly get certified online. Cannot do classes due to being the only parent home during in-class sessions. Wants to be able to share her findings via link and lessons.
Competitive Audit
We looked at several direct and indirect competitors and this provided direction on gaps and opportunities to address with the My First Aid App.
The majority of the competitors had similar weaknesses in layout, design and accessibility. However some proved to have strong content but limited options available. These are the opportunities we’ve noticed.
Online tutorials
Offer certificate courses online
Provide shareable and printable assets
Preparing the Journey
We constructed a user flow of what a basic start to finish journey looks like while seeking a tutorial and registering for a course. This helps us in understanding ways users can interact with the app, as well as allowing us to see navigation through user goals.
Digital Wireframe
After ideating and drafting some paper wireframes, I created the initial designs for the My First Aid app. These designs focused on delivering personalized guidance to users to choose online tutorials.
To prepare for usability testing, I created a lo-fi prototype that connected user flow of viewing a tutorial as well as registering for a certification course.
The designs for screen variation include mobile, tablet, and desktop. I optimized designs to fit specific user needs of each device and screen size.
Style Guide
Combining vivid colors to create My First Aid’s signature palette came from wanting to express to users just how friendly learning emergency services can be. The negative space allows a calm and spacious feel to the app which welcomes the user to click freely. AODA compliance with high contrast, labels for interactive elements and an initial focu on the home screen with personalized recommendations to help defind primary tasks for user actions.
Takeaways
Users shared that the app made learning seem like something they can actually do and help save a life while waiting for ambulance to arrive. One quote said “I finally feel like I am prepared to handle a situation to administer CPR if someone is in trouble.”
Even though the problem I was trying to solve was a big one with a lot of responsibility, diligently going through each step of the design process and aligning with specific user needs helped me come up with solutions that were both feasible and useful.
Next Step 01
Conduct research on how successful the app is in reaching the goal to easily learn CPR
Next Step 02
Add more educational resources for users to learn about life saving techniques
Next Step 03
Provide incentives and rewards to users for successfully learning certificate courses
Thank you for reviewing the My First Aid case study. For more in-depth analysis you can view the process deck below.