Overwhelming list of options was a pain point for users, using that knowledge a site map was created.
The goal was to limit the amount of options per page and make them more digestible with the use of layout and flow.
These were the main findings uncovered by the usability study:
Based on the insights from the usability study, I made a change to improve the visibility of the cart when items populate the basket. This allowed users to better see and goto their cart easily.
To make the user experience less overwhelming, the number of options were reduced on the home page and later added as options in the checkout portion.
The high-fidelity prototype followed the same user flow as the lo-fi prototype, including design changes made after the usability study.
The designs for screen variation include mobile and desktop. I optimized designs to fit specific user needs of each device and screen size.
Dark colours to create a mood movie patrons are familiar with and a complimentary palette came from wanting to express to users the tone of the theatre going experience. AODA compliance with high contrast, labels for interactive elements and an initial focus on the home screen with recommendations to help defind primary tasks for user actions.
We strive to create sites with that WOW factor, making them functional for you and your end users.
Complete and comprehensive ability to print both digitally and offset for large sizes and quantities to small, customized runs.