A publishing company that specializes in creating Canada’s largest soccer magazine as well as other misc. marketing assets, such as direct-mail campaigns, trade show material and print related services.

The main challenge, besides competing with other established magazines in the space, was to compete with online resources. It was impossible to report on stats and news so we developed more of a story based publication with a larger format and high quality images where readers can use as posters.

From a design standpoint, the focus was always layout, typography, photography and eyeflow. This was to compliment the stories, round-ups and interviews. The content kept people engaged, the design excited the user to turn the page.

With attention to detail, meeting and exceeding deadlines, focus on layout principles and strategic execution, Soccer360 was able to grow in subscriptions month after month as well as see their ad revenue grow along with it. The the expansion into apps and digital publications where rich media was introduced further strengthened the reputation of this publication reaching over 40,000 readers in its first year aquiring subscribers as far away as India and Hungary.